Merchant Leads for POS Resellers

What does a merchant lead mean for your POS resale business?

Our merchant leads are inquiries about merchant services, not confirmed POS replacement projects. Your first job is to determine whether the merchant needs payment acceptance, a new terminal, a complete POS system or support for an existing installation. We do not sell live transfers, appointments, inbound calls or pay-per-call traffic.

A merchant seeking lower processing costs may have no intention of replacing software. Another may need inventory controls or multi-location reporting before discussing rates. Qualify the operational problem before presenting hardware. An inquiry gives you a starting point for discovery; it does not establish equipment compatibility, purchasing authority or a scheduled installation.

How do our campaigns collect inquiries and disclose outreach consent?

We run our own paid Facebook and Google campaigns. Our campaigns display this consent disclosure: “By submitting, you agree that MerchantCardLeads and its partner payment-processing providers may contact you by phone, text and email about merchant services, including via automated technology. Consent is not a condition of purchase.”

New campaign leads carry the captured consent text, timestamp and source page in dashboard, email and webhook delivery. Review that evidence before assigning an inquiry to your POS sales representative or installation partner. You are responsible for TCPA and DNC rules in your own outreach.

Do not interpret a merchant-services inquiry as unrestricted permission for unrelated software marketing. Aged purchases do not renew consent, and you should not assume every historical inquiry carries the same evidence. Your opt-in to buyer SMS alerts is separate from a merchant’s outreach consent.

What do shared, exclusive and aged POS reseller leads cost?

Our shared leads cost $25 each and may reach up to three buyers. Exclusive leads cost $45 each. Fresh exclusivity does not prohibit later disclosed aged resale, so distinguish current exclusivity from permanent ownership of an inquiry. Pricing can vary for high-risk or high-volume leads.

Aged pricing is $6 for 1–30 days, $3 for 31–90 days, $1.50 for 91–180 days and $0.75 for 180+ days. The minimum aged order is 25 leads, and aged leads may be sold up to five times.

For your POS business, the choice should reflect discovery capacity. Shared inquiries call for clear differentiation around service and implementation. Exclusive inquiries may suit a more involved initial review. Aged inquiries require you to re-establish the merchant’s current needs: the original equipment problem may already be resolved, or the rollout timetable may have changed.

Which buying filters help you focus POS discovery?

Use industry, processing-volume and geographic criteria to guide your purchase selection. Your supported merchant types should drive the shortlist: a restaurant workflow can involve kitchen routing and table service, while a retailer may prioritize barcode scanning, stock counts and returns. Monthly processing volume helps frame the economics, but it does not establish terminal count or software complexity.

For on-site work, define the territory your installers can realistically cover. For remote deployments, decide which tasks the merchant must complete without a technician present. Confirm your available filter choices before buying, and leave product-specific questions for discovery.

Do not treat purchase criteria as proof of a particular operating system, hardware model, integration or software license. Ask the merchant to confirm those details before you build a proposal.

How should you qualify equipment fit and implementation timing?

Start by asking what the merchant uses today, what is failing and what they want to retain. Confirm the software name and version, payment gateway, terminal models, printers, scanners, cash drawers and network arrangement. Request model numbers rather than accepting “standard equipment” as a compatibility answer.

Next, establish which applications must connect: accounting, inventory, online ordering, loyalty or other operational tools. Check compatibility with the relevant vendor before promising reuse. If hardware cannot remain, explain the replacement scope before discussing savings.

Build the implementation timetable around decision authority, contract obligations, inventory migration, staff training and acceptable downtime. Ask who will approve the configuration and who will be present at installation. Keep software support responsibilities distinct from payment-processing support so the merchant understands whom to call after launch.

Which independent delivery channels fit your reseller handoff?

Dashboard, email and webhook delivery offer separate ways to receive inquiries. Use the dashboard for direct review, email for a staffed sales inbox, or webhook delivery for your own CRM routing. Match the channel to your process rather than assuming every inquiry needs several parallel alerts.

Assign one sales owner before involving technical staff. In your CRM, track software discovery, hardware review, proposal approval and installation planning as separate steps. Carry the consent evidence with the inquiry so your outreach team can review it without relying on a verbal handoff.

Buyer SMS alerts are notifications to you, not merchant outreach permission. Keep that opt-in separate, and avoid having both your salesperson and installer independently contact the merchant before ownership is clear.

What can you return if a lead does not fit your equipment offering?

Inspect purchases promptly and submit eligible return requests within our 72-hour window. For aged leads, the returnable reason is a bad phone number. Document that issue clearly rather than substituting a general note that the merchant was difficult to reach.

Equipment mismatch is a discovery issue, not proof that an inquiry is invalid. A merchant may require software you do not support, decline new hardware or choose a rollout date outside your capacity. Do not budget as though those outcomes automatically qualify for a return.

Review the applicable return terms before purchasing. Your sales process should distinguish contact validity from technical fit, merchant interest and your ability to deliver the installation.

How can you model installation revenue separately from processing residuals?

Keep one-time installation economics separate from recurring processing income. For each proposed deployment, account for hardware, configuration labor, travel, training and support obligations before evaluating installation margin. Do not count a hardware sale as recurring revenue.

Here is an explicitly hypothetical residual model using our confirmed shared price: 100 leads × $25 = $2,500 in lead spend. With a 5% assumed close rate, 100 leads × 5% × $100 assumed monthly residual = $500 in monthly residual. Over 12 months, assuming every account remains active, that equals $6,000.

These are editable assumptions, not results or forecasts. The model excludes attrition, costs other than the stated lead spend, processing approvals, time to activation and commissions. It also assigns no installation revenue. Adjust your assumptions independently rather than presenting the annualized amount as profit.

How do you start without a contract or an oversized installation queue?

We offer Starter at $250, Growth at $500 and Scale at $1,000, with custom packs starting at $250. There are no contracts, and you can pause anytime.

Before purchasing, define your supported software, hardware review checklist, service territory and available installation dates. Choose a lead type and delivery channel, then assign responsibility for first contact and technical review. Size your purchase around the number of discovery conversations and proposals you can handle—not just the number of terminals you can ship.

Review outcomes by reason: unsuitable software, replacement hardware required, delayed implementation or processing-only opportunity. Use those distinctions to refine your next purchase. To discuss your buying setup, contact our founder, Chad Buchanan, at (248) 686-6955.