POS Leads

What does a POS lead mean for a reseller assessing merchant fit?

A POS lead is a starting point for a business conversation, not a certified match for your terminal, software platform or reseller program. You need to determine whether the merchant wants a complete system replacement, additional checkout capacity, better kitchen coordination, improved inventory control or simply a processing review.

We sell inquiries—not live transfers, appointments, inbound calls or pay-per-call opportunities. An inquiry does not establish that the merchant has approved a hardware budget or can leave an existing software agreement.

Begin with the operational problem. A restaurant struggling with order modifiers needs different discovery from a retailer managing variants and purchase orders. Ask who uses the current system, what slows service and who owns the buying decision. Lead information does not certify hardware compatibility, and you should not assume every equipment or software detail will be available before your first conversation.

How do our paid campaigns capture POS inquiries and consent for your outreach?

Our paid Facebook and Google campaigns bring merchant-services inquiries into our sales process. For POS discovery, you still need to establish whether the merchant is considering software, hardware, processing or a combination. Campaign interest alone does not define a replacement project.

Our own campaigns display this consent disclosure: “By submitting, you agree that MerchantCardLeads and its partner payment-processing providers may contact you by phone, text and email about merchant services, including via automated technology. Consent is not a condition of purchase.”

New campaign leads carry the captured consent text, timestamp and source page in dashboard, email and webhook delivery. Review that evidence before choosing your outreach method. You are responsible for TCPA and DNC rules in your own outreach, including your dialing, texting and suppression practices.

Do not treat an aged purchase as renewed consent or assume older inquiries carry identical consent evidence. Buyer SMS alert opt-in is separate from merchant consent; opting into alerts for your purchases does not expand permission to contact merchants.

What do exclusive, shared and aged POS leads cost?

Our shared leads cost $25 and may be sold to up to three buyers. Our exclusive leads cost $45. Fresh exclusivity does not prohibit later disclosed aged resale, so distinguish your immediate buying preference from a permanent restriction on future sale. Pricing can vary for high-risk or high-volume leads.

Our aged pricing is $6 for 1–30 days, $3 for 31–90 days, $1.50 for 91–180 days and $0.75 for leads older than 180 days. The minimum aged order is 25 leads. Aged leads may be sold up to five times. Quantity discounts are 10% at 100 leads and 20% at 500 leads.

For POS selling, age changes the opening conversation. An older inquiry may now involve an installed system, a postponed rollout or a different software requirement. Reconfirm the merchant’s situation before arranging a demonstration. Compare buying options against the time your team can devote to workflow discovery and technical review, not just the cost of each inquiry.

Which filters help you build a useful POS discovery queue?

Use the filters available in our buying process to narrow your queue around the merchants you can serve. Industry, location and processing-volume criteria can help you organize your selection, but they are not substitutes for a technical conversation. A restaurant category does not tell you how tickets reach the kitchen, and a volume band does not establish the number of checkout stations.

Define your selection priorities before buying. Your restaurant team may focus on service format and local installation coverage; your retail team may prioritize inventory complexity and multi-location support. For merchants with online sales, investigate how orders, stock and returns move between channels.

Keep selection criteria separate from qualification requirements. Printer models, terminal connections, software editions, integration permissions and subscription terms should be confirmed directly. We recommend maintaining a short discovery checklist so your representatives do not mistake a broad merchant match for a deployment-ready POS opportunity.

How should you qualify front-of-house workflows, peripherals and migration constraints?

Start at the point of service. Ask how staff open orders, apply modifiers, split payments, manage tips and handle refunds. For restaurants, trace an order from the counter or table to each kitchen station. Establish whether the merchant needs kitchen displays, printed tickets, course timing or separate routing for different preparation areas.

Next, review peripherals: receipt printers, cash drawers, scanners, scales, customer displays and payment devices. Record exact models during discovery and confirm support with the relevant provider before proposing reuse. A familiar brand name alone is not proof of compatibility.

For retail, review product variants, stock counts, receiving, transfers and purchasing. Then identify software subscriptions, renewal dates, export access and integration dependencies. Ask who controls credentials and who can authorize changes.

Your follow-up should summarize the current workflow, required changes and unresolved technical questions. Offer a focused demonstration only after you understand the problem. Before discussing migration timing, confirm catalog transfer, staff training, installation responsibility and a fallback plan for service interruptions.

Which independent delivery channels fit your POS sales process?

Our dashboard, email and webhook delivery give you separate ways to receive and manage new campaign inquiries. Choose the channel that fits your operating process rather than requiring every representative to monitor multiple places. A smaller reseller team may work from the dashboard or email; a team with an established CRM can use webhook delivery to support its intake workflow.

Keep merchant outreach distinct from lead delivery. Receiving an email notification does not mean email is automatically the right first contact method for that merchant. Review consent evidence and apply your outreach rules.

For a POS team, assign ownership before technical questions begin circulating. One representative should coordinate discovery, with a specialist joining for hardware or integration review when needed. If you use more than one delivery channel, prevent duplicate assignment and repeated introductory calls. Carry discovery notes forward so the merchant does not have to explain the same kitchen-routing or inventory problem to several people.

What can you return when a POS inquiry cannot support your sales process?

Our return window is 72 hours. For aged leads, bad phone numbers are the returnable reason. Review purchases promptly so you can identify a phone-number problem and submit it within the return window rather than waiting until after a long outreach sequence.

Separate contact usability from solution fit. An incompatible printer, an unsupported inventory integration or an existing software agreement is a qualification issue—not evidence that a phone number is bad. A merchant declining your platform also does not establish a bad phone number. Do not treat a missed call or delayed reply as proof that the number is invalid.

Your POS qualification process should therefore have two early checks: whether you can reach the intended business and whether your offering addresses its operating requirements. Document those outcomes separately. This keeps return review focused on the applicable policy while helping your team identify which merchant profiles deserve deeper technical discovery.

How do you start without a contract and prepare your first POS outreach?

Our Starter pack is $250, Growth is $500 and Scale is $1,000. Custom packs start at $250. You can buy without a contract and pause anytime. Choose an initial purchase that your team can work thoroughly, including technical follow-up—not simply the largest queue it can receive.

Before ordering, define the POS platforms you represent, your installation coverage and who handles integration questions. Prepare an opening conversation around the merchant’s current checkout process rather than assuming the merchant wants to replace everything. Set a clear next step for each outcome: workflow review, hardware assessment, software demonstration or a later conversation when renewal timing is relevant.

Select your delivery channel and assign a responsible representative before inquiries arrive. Keep software subscriptions, equipment costs and processing terms distinct in your proposal so the merchant can evaluate the full change. For help getting started, contact our founder, Chad Buchanan, at (248) 686-6955.