Merchant lead comparisons

Honest side-by-side comparisons: exclusive vs shared, aged vs fresh, buying leads vs cold calling and more.

• Lead Marketplace vs Monthly Lead Subscription

  Our prepaid lead marketplace lets you fund a wallet, choose merchant leads and pause purchasing anytime without a contract. Monthly subscriptions charge a recurring fee, with purchasing flexibility determined by the provider. Our shared leads cost $25 and exclusive leads cost $45. Choose around your payments team’s workload, selection needs and acquisition budget.

• Merchant Leads vs Live Transfers

  Merchant leads give you a web-form inquiry to pursue; live transfers connect you to a merchant already on the phone. We sell web-form inquiries, not live transfers. Our fresh shared leads cost $25 and exclusive leads cost $45. Your choice depends on follow-up capacity, conversation timing and control—not price alone.

• Exclusive vs Shared Merchant Leads

  Our exclusive merchant leads cost $45 each; shared merchant leads cost $25 each and go to no more than three buyers. Your choice comes down to acquisition cost, competing outreach and your follow-up capacity. This comparison explains our pricing, delivery, consent disclosure, return timing and which option fits your payments sales process.

• Aged vs Fresh Merchant Leads

  Aged merchant leads trade lower acquisition cost for more requalification work; fresh merchant leads prioritize recent interest at a higher price. Our aged tiers run from $0.75 to $6 per lead, while fresh shared leads cost $25 and exclusive leads cost $45. Choose around your outreach capacity, not price alone.

• Buying Leads vs Cold Calling Merchants

  Buying merchant leads can reduce prospecting time, while cold calling gives you more control over account selection and outreach cost. Our shared leads cost $25 and exclusive leads cost $45. The better choice depends on your cost per qualified conversation, available rep hours and ability to follow up consistently—not simply the price of a name.